Hey guys, We are going to take a bit of an intermission from the “At Home with Ashley” blog series to talk behind the scenes at QVC—mostly because we can’t talk about all about me (Ashley) when it’s Paige’s Birthday week. Happy Birthday Paigey! Love you! Instead, I thought we go behind the scenes (BTS) at QVC with Paige, Lori, and me to give you the inside scoop on one of the most amazing retail operations going! WE LOVE QVC!

Of course, we were introduced to QVC by our fabulous business partner, Lori Greiner, aka “The Queen of QVC”. Many people ask us what Lori’s relationship is with QVC. So here it is- Lori has been selling product on QVC for over 17 years. She has over 150 patents for products, most of which are shown through the network. She doesn’t “own” any part of the network, but has made her fortune through her sales there. As with any new venture, we did our due diligence on the Q. We found out that some of the most well known and prestigious designers sell on the Q, and we wanted to be one of them. Lori presented the opportunity to collaborate to design a line of what she calls women’s empowerment jewelry to the millions of viewers that watch QVC on a daily basis…and so we did! And it became a complete hit for the QVC viewers, selling out during our 8-10 minute segments almost every time! We are now bringing this affordable line of stylish jewelry we named Women Warriors by Stella Valle to our website. Check it out in time for Veteran’s Day, when it launches on Nov 7th Also stay tuned for more of the SV Sisters on TV that evening.

So let me take you 30 miles west of Philadelphia to 84 acres of what is the QVC HQ, also called Studio Park. Paige and I were blown away by the massive size of the place…but I guess it shouldn’t be that surprising considering it’s a $8.6B company! Every time we pull into QVC at Studio Park my heart starts to race with excitement. We’ll be on live TV in just a few hours. The last time we arrived, we took a few photos in the front of the studio. Photo 1, is of Paige and I with the US flag and UK flag, because our pieces are sold on QVC in both countries! We enter the building, go through security, and meet Lori in our green room. We always catch up quickly about life, talk about our upcoming show, and meet our host for the evening. We like to touch up our make up together and share tips. Lori loved my Makeup Forever High Definition Foundation and Pro-Finish Powder, so I tested it out on her (Photo 2). She of course had her assistant snap a photo of the packaging so she could pick some up! It makes your skin look flawless on camera About 15 minutes before the show starts, we get “miced” up to enter set. The cameras roll 24/7, 364 days a year (they take off Christmas) at QVC.

Once on set we watch Lori pitch her other products until we are in the queue to present next .This past show, I was on air, so Paige snapped a few photos of me just prior us going live (Photos 3 & 4). Then it’s game time (Photo 5)! We always get a few butterflies in the stomach before the cameras start rolling. It’s the adrenaline we get from going on LIVE TV. The 8 minutes on air goes so fast. The host and Lori do most of the talking, and we are there to support! Our job is to just tell a little bit about our line and the story. There are TV screens that show you what the viewer is seeing, and you have an ear piece in to hear everything that is going on. Once we’ve completed our segment, we run to find out how many pieces we’ve sold (if we didn’t completely sell out)! We always wait for the entire show to air to do an after action review with Lori. We talk about what went well, what didn’t go so well, and how we can improve for next time. We are typically really tired from all the excitement from the show and we head straight home to bed! GOOD NIGHT!


Lot of Love,
The SV Sisters