It’s that time of year again - time to reflect on the past year and look forward to new beginnings in the next! It’s our sixth year in business and our sixth New Year’s letter! We’ve enjoyed carrying out this tradition to share our lessons and success of the past but more importantly to look forward to our future! Like every year, we set lofty goals for Stella Valle for 2015, and we continue to be amazed with how our business, our team, and ourselves change and grow over the years. We are thriving and definitely exceeding the goals we set for the Stella Valle brand!

Twenty fifteen was a significant growth year for Stella Valle. We gained four new major retailers (Target, Nordstrom, Kohl’s, and Army and Air Force Services Exchanges), quadrupled our team, were inducted into the Council of Fashion Designers of America, launched our Stella Valle Style blog, and set ourselves up to enter a new sales channel for Women Warriors by Stella Valle line. We sold over 120,000 Stella Valle pieces to over 100 retailers in over 20 countries worldwide. With each goal and milestone achieved, we seem to gain this unique sense of clarity about where we want our brand and our business to go! We are more ecstatic than ever to see our vision for the Stella Valle brand flourish in 2016.

Our Stella Valle line continues to take shape as one of the premier jewelry brands in the U.S. Our induction as designers into the esteemed Council of Fashion Designers of America was proof that we are amongst the best. With the fashion industry organization’s mission to strengthen the impact of American Fashion Designers in the global economy, we are poised to take great advantage in 2016. We are truly humbled to join the likes of American fashion designer greats such as Ralph Lauren, Tommy Hilfiger, Carolina Herrara, Tom Ford, Alexander Wang, Rachel Zoe and many, many more.

Our two major Stella Valle collections released in 2015, Futuristic Flashback and Other Half, were both personally fulfilling to design and launch and were perfectly in line with our Stella Valle brand’s design aesthetic and quality. We look forward to continuing our quest to grow Stella Valle into a global fashion brand in 2016.

Our Women Warriors by Stella Valle line really took shape in 2015. The affordable line (all $100 and under) includes military-themed and inspirational jewelry. With the success we saw with our ecommerce launch in November 2014, we spent a considerable amount of effort in 2015 designing and preparing to launch Women Warriors in the gift and boutique market in 2016. We now have two distinct collections in the line, the Military Collection and Armed with Inspiration-both powerful in their message and style. We’ve hired an amazingly talented Executive Vice President of Sales, Jacob Richmann, partnered with 5 well-known gift and boutique wholesale showrooms around the country, and hired on over 50 sales representatives to help sell the line. We couldn’t be more excited to continue to spread the inspirational message of the line to women - Women Warriors - BE ONE. Make sure to follow our new Women Warriors social media accounts @WomenWarriorsSV to get inspired!

The launch of our exclusive Stella Valle for Target line was a major endeavor in 2015. We designed the delicate but modern pieces, a nod to our Stella Valle aesthetic, to keep with our brand’s inspirational theme. Our four mini collections that debuted in August were a huge hit. The line received big buzz from top fashion publications like Women’s Wear Daily, Glamour, Cosmopolitan and more. Stella Valle was the number one searched term on the Target.com website the week the line launched. The items sold out quickly, prompting Target to ask us to design more collections for this holiday season. Once again, the Stella Valle for Target line is exceeding expectations. Stay tuned for even more exciting news regarding Stella Valle for Target—it’s huge!

We say this every year, but it continues to hold true…our journey with Stella Valle has really been a dream come true for us! When we think about how we got here, we remember that there is no way we could have made it this far without all of you! We are so thankful for our dedicated customers and supporters. We can’t thank you enough! We hope that we can inspire and empower you to embrace your authentic self and strive to achieve your life’s goals and dreams just as the Stella Valle vision reads. Please let us know if there is anything we can do to make Stella Valle a better brand. We love your input and feedback!

We have many, many new exciting things in store for 2016; we can’t wait to share them with all of you! Follow our Stella Valle Style blog to continue to take this amazing journey with us! In the meantime, check out of favorite Stella Valle Style looks from 2015.

Lots of Love,
Ashley and Paige
The Stella Valle Sisters