Happy New Year!
As we reflect back on 2012, we are very happy with our year’s accomplishments- thanks to all of your continued support. With Paige working full time for the company, we’ve made huge strides growing our brand. Some of our proudest achievements include the launch of stella valle trunk shows in two world renown retailers Bloomingdale’s and Henri Bendel. With great success at every show, we were asked to expand to host trunk shows at 5 different Bloomingdale’s locations, selling almost every weekend since August. Also in August, the stella valle Hippie Harmony Double Wrap Bracelet was featured in OK! Magazine as a “so fashionable” piece to spruce up your look. It was pretty awesome to pick up the magazine at our local grocery store and see our stella valle bracelet in the glossy!
The launch of our fabulous new website (www.stellavalle.com) has helped increase sales and continues to help shape our brand. Our unique spring and fall collections, The Pursuit of Natural Happiness and Nonnina Deco have clearly differentiated the stella valle brand from others in the fashion industry. This was evident as we were asked to accessorize the accomplished European designer, Katya Leonovich’s fashion show at Mercedes Benz NY Fashion Week at Lincoln Center.
With lots of hard work and preparation in 2012, we are anxious for the upcoming opportunities in 2013. Next month stella valle will be launching a sweepstakes with Marie Claire giving away the most popular pieces from the Nonnina Deco collection. Look for the sweepstakes on marieclaire.com and enter to WIN!
Blogger collaborations are a focus of ours to gain additional brand awareness. We are excited for our collaboration with one of our favorite fashion bloggers, Audrey Rogers of Frassy. We are co-designing a piece to reflect her current roots in Paris, France and our origins at the Jersey Shore. Speaking of the Jersey Shore, our Spring 2013 is inspired by the boardwalk where we have many memories from of our childhood summers. Paige currently owns a home only a mile from the boardwalk. Tragically, the boardwalk was partially destroyed by Hurricane Sandy and Paige’s home was also devastated. After this very tough hit, we are anxious to unveil our upbeat, fun designs of the collection called Celebrate Seaside. Unexpectedly, the collection will now be dedicated to victims of the storm. This collection will be viewed by hundreds of buyers at our first trade show Coterie at the end of February. Look for the retail launch of the collection on website in late February as well.
Our best news is yet to come…We can’t reveal too much, BUT it does involve a popular TV show! Stay Tuned!
With lots to look forward, stella valle is ready for all that is in store for 2013. This is going to be a great year and we can’t wait to share our success with you!
Lots of Love and Success,
Ashley & Paige